Contest Factory is proud to announce the release of SpinZone®, an industry first Self-Service Animated Instant Win Game. At its core, SpinZone was designed to give marketers from all business sizes the opportunity to create fun and engaging instant win game promotions at a fraction of the cost and time normally required. With a user...
Don’t Be Annoying in Social Media These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a...
Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inward as the industry formed and...
Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business. While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will...
FTC Advertising Warning: Heed or Pay NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says. FTC Advertising warnings are coming fast and sternly. “In bringing...
Contest Tools by Contest Factory ContestFactory – Clients use this our online contest tools to create fabulous promotions that get results. We’re a full-service digital advertising company, so this is for a company that wants a lot of leads. We handle all the legal stuff, and even help you get prizes for your contest via...
You’ve probably heard this advice before: Don’t use bullet points in your presentations. But do you know why presentation design experts are so adamantly opposed to the bullet point format? Here’s the simple, but perhaps surprising, explanation to why bullet points are bad for presentations: Bullet points make information more difficult to remember, especially when the...
Copy: Don’t Let Your Land in the Digital Junkyard We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead?...
Digital Marketing Efficacy MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier....
SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience failures. After you kept doing business with (FAILNAME), which of the...
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
