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6 Analytics Tools You Can’t Afford to Miss

There are numerous marketing analytics tools available, and the “best” ones can vary depending on your specific needs, goals, and budget. The below analytics tools provide a wide range of functional uses and overlap in some categories: Google Analytics: Google Analytics is widely used and offers a comprehensive range of features for tracking website...

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The Ultimate Social Media Playbook

The Ultimate Social Media Playbook Developing a comprehensive social media strategy is crucial for achieving your business goals and building a strong online presence. Here are some of the top items to consider when creating a social media strategy. Clear Social Media Objectives and Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals...

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Master Facebook Custom Audiences for CRO

  Facebook custom audiences are a targeting feature that allows businesses to create a specific audience based on their existing customer data. Custom audiences can be created using a variety of sources, such as email addresses, phone numbers, website visitors, and engagement with Facebook and Instagram content. By using custom audiences, businesses can deliver...

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Influencer Marketing: How to Do it Right

  Marketing has certainly been through a revolution ever since the internet hit the internet! Entrepreneurs were unleashed to dream, design, build, and market their masterpieces. Adding web 2.0 provided further mind-blowing opportunities for the technology-hungry audience growing globally. This rise of individual ability to make a name and breakthrough big brands advertising has...

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Meta Pixel: The Ultimate Guide

Leveraging the Meta Pixel for Conversion The Meta pixel is a piece of code that can be added to a website to track user behavior and conversions on that site. It allows advertisers to track the actions of users who have interacted with their ads on Facebook and then visited their website, and to...

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8 Types of Facebook Ads to Crush Your Sales Goals

Facebook is one of the most prominent and widespread social media platforms worldwide. The way users connect with one another and form communities on Facebook makes this platform particularly effective at promoting engagement. Different types of Facebook ads provide multiple ways to promote your brand. Users flock to Facebook to share their lives, play...

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How to Create an Effective Social Media Plan

Nearly every business nowadays needs a social media presence to establish brand awareness and drive customer engagement. Whether it’s Twitter, Instagram, YouTube, or Facebook, social media channels generate billions in visitors and annual revenue for businesses in all industries. Contest Factory has some useful insights on optimizing your social media marketing plan. Read on for...

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The Ultimate Instagram Strategy Guide

Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for...

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2022 Top 5 Marketing Conferences

Marketing conferences are making a comeback; the long-awaited reprieve from COVID is shining through.  In person conferences are starting to be acceptable to many businesses and industries; don’t get left behind this year while folks are gathering for the 1st time in two years to share successes, pivots, fails, and new best practices that...

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The Definitive Guide to Social Media KPIs

Social Media KPIs Explained Measuring your social success is as important as any other marketing initiative – you must know what works to determine how much to put towards this marketing initiative and investment; from people power to ad budget, you want to ensure you are striking where you need to with the proper...

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Engage Your Customers with Gamification and
You Will Have Them Lining Up for More!

SUBSCRIBE NOW

To gain more insights into our services and
stay updated with our blogs.

Please enable JavaScript in your browser to complete this form.