Digital Marketing Efficacy

MECLABS RESEARCH DIGEST – Volume II, Issue 4

Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier.

Our parent company, MECLABS Institute, publishes a Research Digest every quarter that includes not only the most popular content from MarketingSherpa, but also case studies and discoveries from MarketingExperiments combined with newly rereleased research from MECLABS.

In this latest issue, you’ll find 190 pages of marketing case studies and how-to articles that will teach you new tactics that you can use and test to see if they help improve your KPIs and marketing campaigns. Every case study, research chart and how-to article was selected because of its popularity among our readers based on social shares, meaning many of your marketing peers found the content useful or interesting. In this Digest, you get exclusive stories from featured research including:

  • How a small office supply ecommerce site boosted revenue 25% by sending more emails (P. 21)
  • How a publishing company used marketing automation to increase CTR 1,112% (P. 76)
  • What content sources do customers trust? (P. 96)

Credit: MECLABS / Marketing Sherpa

Full story: http://bit.ly/1CshZ8X

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