Sweepstakes Compliance Guide for Marketers
A sweepstakes compliance guide for marketers covering rules, AMOE, disclosures, prize handling, and risk controls for brand-safe...
Lastest Articles
Legal Rules Before You Launch a Giveaway
Launching a global giveaway is an exciting milestone for any growth team. It drives massive engagement and builds brand awareness quickly. However, the legal landscape surrounding digital promotions is complex and shifting. One small oversight can lead to heavy fines or platform bans. It can also permanently damage your brand’s hard-earned reputation. Legal compliance means more than...
Contest Marketing: See How the Big Brands Win Contest Marketing
Contest marketing is quite widespread among big and small brands alike. Offering a reward for your information is more successful than you may have ever considered. There are two particular reasons for this. The first is that contest marketing provides intermittent reinforcement, which has proven to be the most psychologically motivating and addictive. This is...
FTC: Social Media Influencers and Brands Must Disclose Ties
On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer advertising on Instagram. The FTC’s warning letters show that the agency is...
Prize Denial? What to do when the winner of a sweepstakes wants a different prize.
What if you offer a sweepstakes and the winner wants to receive only a portion of the prize? Recently, a winner won a vacation for her and a travel companion. However, she did not want anyone to travel with her even though it was part of the prize she had won. Her explanation was...
What is the Difference Between a Sweepstakes, Contests and Instant Win?
Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business. While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will...
FTC Advertising: Strong Message for Social Media Ads After Lord & Taylor settlement
FTC Advertising Warning: Heed or Pay NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says. FTC Advertising warnings are coming fast and sternly. “In bringing...