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Contest Marketing: See How the Big Brands Win Contest Marketing

Contest marketing is quite widespread among big and small brands alike. Offering a reward for your information is more successful than you may have ever considered. There are two particular reasons for this. The first is that contest marketing provides intermittent reinforcement, which has proven to be the most psychologically motivating and addictive. This...

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FTC: Social Media Influencers and Brands Must Disclose Ties

On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer advertising on Instagram. The FTC’s warning letters show that the agency...

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Contest Factory

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Engage Your Customers with Gamification and
You Will Have Them Lining Up for More!

SUBSCRIBE NOW

To gain more insights into our services and
stay updated with our blogs.

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