Contests used to be simple. Collect an email, give away a prize, and call it a day. But in today’s digital landscape, that approach barely gets noticed. Modern audiences expect more. They want contests that are interactive, immersive, and personalized. They want experiences that feel less like a form and more like a game...
Learn how to run a sweepstakes campaign that drives leads, stays compliant, and delivers measurable ROI across web, mobile, and...
Launching a global giveaway is an exciting milestone for any growth team. It drives massive engagement and builds brand awareness quickly. However, the legal landscape surrounding digital promotions is complex and shifting. One small oversight can lead to heavy fines or platform bans. It can also permanently damage your brand’s hard-earned reputation. Legal compliance means more than...
The pandemic has dramatically shifted consumer behavior online, leaving brands scrambling to revise their digital marketing strategies. But as we brace ourselves for a marathon recovery, it’s time to switch from survival mode to a longer-term approach that will outlast the virus. Here are 4 online marketing strategies successful brands are using to navigate the...
Practical & Tactical Webinar Tips: How to bring the crowds in Webinars are the new black in 2020. B2C and B2B are killing it alike with raving fan-like attendance. People are consuming content at incredible rates while sheltering in place. There is something to be said about the mind needing distractions whether its learning or...
It’s almost impossible to be 100% ready when a crisis hits. But if you don’t arm your staff with a clear strategy to inform your response, it will most likely be too little, too late. Or worse, you’ll end up creating a bigger disaster than the one you were responding to. Here are 5 essentials...
Press releases are great tools for getting local media attention. Pending your product or service, you may even want to target national media outlets. Because your target audience is a media outlet, this means that you need to appeal to them in a way to get your content noticed and picked up. Your information must...
Top 10 Must-Attend Digital Marketing Conferences of 2020 A new decade is upon us and it’s time to begin planning which Digital Marketing Conferences you should attend that will help your business get to the next level. Digital marketers love seminars, conventions, conferences, and summits as they are obsessed with the internet and trends. Unless...
SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience failures. After you kept doing business with (FAILNAME), which of the...
Crisis Communication in a Viral World Crisis communications is a critical component of any PR program. But social and mobile have changed how that piece operates. Offline crises spread online and vice versa. The digital divide does not exist. A press conference or release alone doesn’t suffice in today’s always connected, on-the-go world where 30...
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
