Solution

Collect User-Generated Content

Invite audiences to create, submit, vote, and share.

Start with the objective

Shape the promotion around what you want to accomplish.

User-generated-content programs give customers and communities a structured way to contribute photos, videos, essays, audio, or social posts. Contest Factory supports submission flows, moderation, galleries, voting or judging, and the services required to operate the promotion responsibly.

Relevant industries

Experience across audiences and markets

What this solution supports

Keep the experience focused on the business objective.

01

Collect authentic audience-created content

02

Organize submissions in one campaign experience

03

Support moderation, judging, or public voting

04

Showcase approved content in a branded gallery

Recommended products

Choose a format that supports the objective.

The right mix depends on the audience, campaign requirements, timing, and participant experience.

UGC / Photo & Video Contests

Turn customers into content creators and active brand participants.

  • Collect authentic customer content
  • Increase time spent with the campaign

Hashtag Contests

Turn social posts into a moderated, branded campaign experience.

  • Lower the friction of social participation
  • Increase campaign visibility through participant sharing

UGC Sweepstakes

Pair authentic audience content with an accessible chance-to-win mechanic.

  • Collect customer-created content
  • Broaden participation with random winner selection

Bracketed Tournament Contests

Turn head-to-head competition into an experience people follow over time.

  • Create anticipation across multiple rounds
  • Encourage return visits as results unfold

Promotion Insights

Plan with practical guidance.

Explore educational content connected to promotional strategy, engagement, compliance, gamification, reporting, and execution.