Product details

UGC / Photo & Video Contests

Turn customers into content creators and active brand participants.

What it is

Build the experience around your audience and objective.

Invite people to submit photos, videos, essays, audio, or a combination of formats. Entries can be moderated, judged, voted on, shared, and presented in a branded gallery—creating a structured program for authentic audience participation.

At a glance

Works well with

Collect User-Generated Content

Hashtag Contests

Custom Development

What it can help achieve

Useful outcomes, without unsupported promises.

01

Collect authentic customer content

02

Increase time spent with the campaign

03

Encourage community voting and sharing

04

Build a reusable, rights-managed content library

Core capabilities

Photo, video, essay, and audio submissions

Moderation and approval workflows

Public voting, expert judging, or hybrid models

Branded galleries and social sharing

Configurable file and submission requirements

Real-time reporting and exportable data

Ideal uses

Connected experience

Explore related products.

Hashtag Contests

Turn social posts into a moderated, branded campaign experience.

  • Lower the friction of social participation
  • Increase campaign visibility through participant sharing

Bracketed Tournament Contests

Turn head-to-head competition into an experience people follow over time.

  • Create anticipation across multiple rounds
  • Encourage return visits as results unfold

UGC Sweepstakes

Pair authentic audience content with an accessible chance-to-win mechanic.

  • Collect customer-created content
  • Broaden participation with random winner selection

Let's Plan Your UGC / Photo & Video Contests Experience.

Tell us about your audience, objective, timing, and ideas. Our promotion experts will help shape the right approach.