The Ultimate Guide to Native Advertising

What, exactly, is native advertising? These days, using native ads has become increasingly prevalent and difficult to detect. It’s likely that you’ve seen native ads, even if you weren’t aware of it.

In this article, the experts at Contest Factory, who offer the best gamification marketing services, share a detailed guide on native advertising.

What Is Native Advertising?

Native ads blur the boundary between a site’s regular content and its advertising, includes ads that mimic the style of—and appear to be part of—the page’s editorial content.

The first type of online advertising was display ads, which started off as small text- and image-based banners placed on websites. As the web progressed and became more complex and creative, display ads developed to include video ads, interactive elements, pop-up functionality, and more. However, marketers noticed that display ads had a low conversion and clickthrough rate.

In 2011, investor Fred Wilson introduced native advertising (calling it “native monetization”) during the Online Media, Marketing, and Advertising Conference. He reportedly referred to it as “advertising that is unique and native to the user experience on a website.”

Native advertising, which is paid content integrated into a website or application, allows businesses to develop better relationships with potential customers via digital advertising.

Native Ads Offer Seamless Advertising Opportunity

A native ad experience seems to flow integrally as part of the customer’s site experience. These advertisements blend in with organic content, making them difficult to distinguish.

Native ads are more likely to go viral since it mimics various content types, such as educational or visual. Most customers online like to share and talk about brands that interest them. Viewers can share your content and promote your brand for free, while you only pay for native ads.

Quick Facts About Native Advertising

Let’s look at some facts about native ads:

  • Native ads receive 53% more views than display ads.
  • Native ads increase buyer intent by 18% and enhances brand awareness by 9%.
  • By 2025, native ads will generate over $402 billion in revenue worldwide.

Types of Native Ads

Native ad formats include three main categories:

  1. In-feed ads: Ads on social media platforms such as Facebook, YouTube, and Instagram.
  2. Search and promotional listings: Ads that appear on top during a Google search.
  3. Content recommendations: Recommended ads that occur based on the content you are viewing.

Why Does Native Advertising Work?

Strategic native advertising focuses on solving customer issues rather than selling products, which makes the message more appealing—so customers pay more attention. When native ads demonstrate value, most customers don’t mind being marketed to, even when they recognize them as advertisements.

As a marketer, native ads can ensure that your sponsored content reaches the right audience. Advertising on third-party sites can boost the performance of your ads, resulting in more leads.

Advantages of Native Ads

Marketers prefer native advertising because it works and garners more attention than traditional advertising methods. Let’s look at some of the advantages of native advertising.

High-Engagement Rate

Native advertising engages customers, especially when the ads are relevant and interesting. Most customers ignore aggressive ads that interrupt the main content. Native advertising is not intrusive or disruptive, so it leads to more views, clicks, and conversions.

Create Value

Marketers face many challenges, including earning the trust of their customers. Native ads can provide customers with useful information that empowers and helps them improve their lives. Research shows that 70% of customers value the content they receive through native ads.

Build Targeted Ads

Marketers can use native advertising to target their intended audience. Native advertising examples include a perfume or beauty company promoting through native ads on fashion-related websites. As a result, businesses can increase website traffic, and audiences can enjoy a personalized experience.

How To Create Your Native Ad Strategy

Establishing native advertising campaigns is simple and won’t break your budget. Get started by following these steps:

Create a Strategy

Setting goals is the first step in developing a successful native advertising campaign. Some common goals include driving web traffic, generating leads, and boosting brand awareness.

Identify Consumers

Next, you should identify the target audience for your campaign. Use your buyer personas to build a general idea of the target audience. Native advertising can introduce your brand to customers who have never heard of you.

Create Good Content

It’s important to shift your mindset to implement a successful native advertising strategy. Think like a consumer instead of an advertiser and make a plan to attract more attention. The right plan should involve creating meaningful, informative, and relevant content.

Give Contest Factory a Call Today

At Contest Factory, we offer brand engagement and lead generation to reach more customers. Work with an established company to help you advertise your business. Our gamification marketing agency can increase your business’s bottom line and revenue.

Contact us at Contest Factory in Tustin, CA, today at (855) 774-6966 for a free consultation and to book an advertising demo.

 

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