A giveaway wraps up. The entry count looks great, and the team calls it a win. Then three months pass, and none of it shows up anywhere that matters. No bump in repeat purchases. No real growth in the customer list. Just a folder of names nobody opens again. This happens a lot. Giveaways are...
Test The winner gets picked. Congratulations email goes out. The landing page comes down a week later, sometimes sooner. For most brands, that’s the contest, start to finish. But the entry period only does half the job. It’s the thing that gets attention internally, the thing that shows up in the recap deck, the number...
Contests used to be simple. Collect an email, give away a prize, and call it a day. But in today’s digital landscape, that approach barely gets noticed. Modern audiences expect more. They want contests that are interactive, immersive, and personalized. They want experiences that feel less like a form and more like a game...
Learn how to run a sweepstakes campaign that drives leads, stays compliant, and delivers measurable ROI across web, mobile, and...
Launching a global giveaway is an exciting milestone for any growth team. It drives massive engagement and builds brand awareness quickly. However, the legal landscape surrounding digital promotions is complex and shifting. One small oversight can lead to heavy fines or platform bans. It can also permanently damage your brand’s hard-earned reputation. Legal compliance means more than...
Is the uphill schlep of building your brand holding you back? A value ladder could be just the thing you need to give your marketing strategy a boost. A value ladder is a series of offers that increase in price and value to incentivize potential buyers on their journey to becoming loyal customers. In a...
With all the data consumers are bombarded with on a daily basis, making sure your content gets noticed can feel next to impossible. We all know that photos and images are the most effective way of capturing viewers’ attention (humans process visuals 60,000 times faster than text!!), but how do we go about integrating them...
Digital marketing experts estimate the average American sees between 5,000 to 10,000 ads a day. These numbers could make anyone trying to create eye-catching messaging feel like a shot in the dark. But don’t lose heart, you have the power of the mind- the unconscious mind. Here are a few science-backed tricks that will have your customers...
In our previous post, we introduced the power of framing communication– spinning your messaging to make it more effective and relevant for the specific audience you’re targeting. Since our frame of reference dictates what we pay attention to, how we feel, and what actions we take, controlling how you frame your communication will control your...
The numbers speak for themselves: Every year, a higher percentage of B2B marketers experience increased followings, conversion rates, SEO, and sales revenues when they integrate videos into their marketing strategy. In fact, research revealed that 80% of marketers said that video directly helped increase their sales. So clearly you should be incorporating videos into your marketing strategy, but...
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
