Most contests collect attention, yet very few generate revenue with multi-phase contest funnel. In fact, many campaigns achieve 20–40% opt-in rates, but fewer than 5% of participants convert into buyers. The issue is not traffic volume; instead, it is structural design. Brands focus on maximizing entries, and as a result, they fail to engineer buying...
Mass emails, banner ads, cold calls – all the classics are starting to blend into background noise. People don’t reject them outright. They just stop noticing them. Cold calls barely register anymore. Most emails never get opened. Not because the channels are broken, but because attention is. At the same time, the average cost of...
A contest that gets thousands of entries might look like a win. But if those leads never open an email, never click through, and never buy, what did you actually gain? Many brands launch promotions without defining what success looks like. They chase vanity metrics like entry counts or social shares and call it a...
2023 Marketing Initiatives: Adapting to the Changing Values of Customers When you consider what marketing covers, you often don’t recognize how far the marketing reach is. It is everything that influences a customer – it reaches far beyond advertising. It’s the entire experience of brand, pricing, customer service, engaging experience, and more. After the most...
Launching a new product is one of the most exciting parts of owning a business, but it can also be the most stressful. Arming yourself with a product launch checklist is the best way to stay on course and ensure your product release is only overwhelming as a success. Your product launch checklist will serve as...
In our previous post, we introduced the power of framing communication– spinning your messaging to make it more effective and relevant for the specific audience you’re targeting. Since our frame of reference dictates what we pay attention to, how we feel, and what actions we take, controlling how you frame your communication will control your...
“We make meaning from the world around us by taking a limited number of facts and inferring or assuming other details to be able to make sense of things. Reframing leaves the facts alone but may well challenge the assumptions.” (Changingminds.org) Framing communication simply means creating new context or “frame” for any given situation...
The words hack, hacking, or hacker usually bring up a negative connotation when one hears a reference to them. Until recently, the word hack has only been associated with an unknown person breaking into your computer system to steal private information and using it in a nefarious manner. But hack, or hacking, is now also defined as...
When a company comes out with a new product or service, they are harnessing the need for a solution to a problem from their customers. This product may be the next best thing since sliced bread, but how should they go about pricing the product in order to gain an edge over their competition and...
According to a number of recent studies, shopping cart abandonment — that is, a customer who decides to leave an e-commerce transaction before a sale is complete — may be a lot more severe than anyone realized. The total percentage of abandoned shopping carts can range from 50% to 80% depending on the particular study. Equally concerning...
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
Your Partner from Concept to Completion.
End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.
