Stop the Viral Marketing Chase and Catch it Already!

For the last few years, small and medium-sized businesses have been using social media to help empower and improve their digital marketing campaigns. Sites like Facebook, Twitter, Instagram and others have been a way to generate leads, increase brand awareness, encourage customer engagement and more; the whole funnel available for you to navigate your customers through. But as is true with most things, customers have become desensitized to these types of efforts. They’re bombarded with so many messages from so many sources (approximately 5,000 per day) that it all tends to blend together. It becomes difficult for even the strongest brands to stand out in a crowd and make an impression.

That is, of course, unless you take things to the next level.

Enter SOCIAL MEDIA & GAMIFICATION: tools that not only allow you to continue to enjoy all the benefits that social media has become known for, but also give you a chance to truly unlock the full power of your digital marketing campaigns across the board. When used together, social media and gamification can deliver campaigns that work.

The Power of Social Media Sweepstakes

Gamification marketing efforts like social media sweepstakes are a lot more than just a chance for your audience members to “pass the time.” They’re a legitimate way to engage with a massive audience across multiple social platforms by giving them the opportunity to win exciting prizes that they wouldn’t otherwise have access to.

When you set up a legally compliant instant win game with vivid imagery and other fun elements, you go out of your way to earn someone’s attention in the most active way possible. People are willing to engage with your content, become a social follower, and even trade information like their email address or other contact data for the chance to win a prize. If the game itself is exciting throughout the experience, they’re also more likely to use the share component to spread the word online among their friends and family members – thus increasing your reach even further. Add bonus spins as incentive for additional social shares. It’s like pouring gasoline on a fire; you are igniting your viral social media sweepstakes campaign.

Endless Opportunities for Promotion

But perhaps the best part of all is that these types of social media sweepstakes are easy to promote on ALL your outbound company assets. You won’t just include a link in your next series of tweets or Facebook posts. You can include links and other relevant information very easily in press releases, within catalogs (by way of a QR code), in your email signature, and more. All of this is in addition to your Facebook, Twitter, Instagram, and LinkedIn pages.

But in terms of promoting these social media sweepstakes, you can even take things one step further. Consider including references to get people involved on store signage, within the body of marketing emails, on your website home page, and even within packing slips for orders that go out to existing customers. Yes, the sweepstakes themselves begin on social media – but now you’ve got a chance to use every other outbound asset available to you to feed directly into those campaigns, making them stronger and farther reaching than ever.

When you consider all the above, it’s easy to see why these types of social media sweepstakes really do make the difference between a run-of-the-mill digital campaign and the type of viral campaign that keeps generating spectacular results well into the future.

If you’d like to find out more about legally compliant gamification and social media sweepstakes options, or if you’d just like to learn more about how to take your own digital marketing and viral campaigns to the next level, please don’t delay – contact us today.

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