To say that video is one of the most powerful (and important) communication channels that we have in the modern era is something of an understatement. According to one study conducted by Hubspot, YouTube mobile video consumption has been rising 100% each year for the last few years. 55% of all people on the Internet are estimated to watch videos online every single day. But this goes far beyond funny cat videos or sports highlights: video can also be a powerful boost to your marketing campaigns if you know how to wield its true power as a format to your advantage.

The Power of Video: Facts and Figures

The true advantage of video-based marketing has less to do with the videos themselves and more to do with the positive ripple effect that it can instantly have across the entirety of your efforts. Video is tremendously popular on social media, for example – not only do 82% of Twitter users say that they watch video content on the platform, but 45% of people watch more than an hour of Facebook or YouTube videos each week.

Likewise, 92% of people who watch a video on a mobile device say that they’re “very likely” to share those videos with others. When you consider that 90% of Twitter video views actually happen on a mobile device, you begin to get an idea of just how essential these efforts are becoming.

But perhaps the most important two statistics of all on the true power of video marketing are the following: not only do an incredible 51.9% of marketing professionals across the globe say that video is by far the type of content with the best return on investment, but 43% of consumers who responded to a survey said that they actually want to see MORE video from content marketers.

This means that not only is video popular today, but A) you’re still not generating enough of it, and B) the demand for this type of content is only going to get far greater as time goes on. Doubling down on your efforts in the short-term therefore becomes one of the best ways to guarantee the long-term gains you need when you need them the most.

If you’d like to find out more information about why video is THE silver bullet that your marketing campaigns need, or if you have any additional questions that you’d like to discuss with someone in a little more detail, please don’t delay – contact Contest Factory today.

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