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Let your customers tell your story.
User-Generated Content (UGC) Contests are highly interactive promotions that drive engagement, brand awareness, and lead generation by inviting your audience to create and share content.
Whether through photos, videos, essays, or audio, UGC contests encourage creativity and deliver powerful, authentic brand interactions across multiple touchpoints.
Leverage the format that best fits your campaign—or combine them all into one powerful promotion.
Photo Contests
Harness the power of visual storytelling and the “selfie generation” to drive participation and virality.
Photo contests allow users to upload images and compete through public voting or judging panels. These contests are highly engaging and ideal for social sharing and brand visibility.
Use cases:
Video Contests
Tap into the most consumed digital media format to maximize engagement.
Video contests allow users to upload videos or submit via platforms like YouTube or Vimeo. Campaigns can range from simple mobile-recorded clips to high-production branded storytelling.
Use cases:
Essay Contests
Capture deeper emotional engagement through long-form storytelling.
Essay contests allow participants to submit written content directly or upload documents, sharing their stories, experiences, or aspirations.
Use cases:
Audio Contests
Give your audience a voice—literally.
Audio contests allow users to upload sound-based content such as music, voice recordings, podcasts, or jingles.
Use cases:
Flexible Contest Formats
All UGC contest types can be configured into multiple formats:
You can also combine multiple formats (e.g., photo + video, or essay + photo) into a single promotion.
UGC contests transform your audience from passive viewers into active brand participants.
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