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max max Publised a post “The Post-Contest Playbook: What Successful Brands Do After the Winner Is Announced”
max max Publised a post “Designing a Multi-Phase Contest Funnel That Converts in 14 Days”
iman@contestfactory.com Publised a post “9 Sweepstakes Lead Generation Ideas That Work”
In the evolving world of modern business, the marketing department plays a crucial role in driving growth, building brand awareness, and fostering customer engagement. A well-rounded marketing team is more than just a group of individuals; it’s a carefully crafted ecosystem of specialized skills working together toward common goals. To thrive in today’s competitive environment,...
As the marketing landscape continues to evolve at a rapid pace, 2025 promises to bring even more groundbreaking innovations and shifts in consumer behavior. From the rise of artificial intelligence (AI) to a growing emphasis on sustainability, here are the hottest marketing topics shaping the industry this year. The Growing Role of AI and...
Digital marketers are leveraging AI to enhance their strategies and achieve better results in various ways. The first AI concepts started near Alan Turing’s time. Alan Turing’s work on the concept of a universal machine (the Turing machine) and his famous paper “Computing Machinery and Intelligence” (1950), which posed the question, “Can machines think?” and...
Marketing campaigns come in various forms, each designed to achieve specific objectives, whether it’s driving sales, boosting brand awareness, or fostering customer loyalty. Over the years, certain types of campaigns have consistently proven to be exceptionally successful. In this blog, we’ll explore 10 examples of highly successful marketing campaigns that have left a lasting impact:...
Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails. While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate. Marketers used to have to use...
Storytelling is powerful – beyond what you may understand. While it has become popular in marketing to use storytelling to build your brand, this is not new, just being talked about in a new light. Storytelling is as old as it gets and how we find the oldest writings on rocks to tell the stories...
A marketing stack refers to the technology your organization uses to support marketing from start to finish. This would be the backbone internally to your omnichannel marketing strategy. From the technology platform you use for your website to the email marketing, SMS, business intelligence, artificial intelligence, chat bots, CRMs, plugins and more. Your marketing stack...
Let’s be honest, it’s been a rough year for businesses large and small, and the dust hasn’t exactly settled. With all the stress and unknowns, brands need all the help they can get, especially keeping up with engaging, quality content for their social media feeds and marketing campaigns. Fortunately, it’s now not only acceptable but also...
Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inward as the industry formed and...
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