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max max Publised a post “The Post-Contest Playbook: What Successful Brands Do After the Winner Is Announced”
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Digital marketers are leveraging AI to enhance their strategies and achieve better results in various ways. The first AI concepts started near Alan Turing’s time. Alan Turing’s work on the concept of a universal machine (the Turing machine) and his famous paper “Computing Machinery and Intelligence” (1950), which posed the question, “Can machines think?” and...
It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion. However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate. The difference between 3 personalized pages and 10 personalized pages shows an 18X...
The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet. We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible....
A marketing stack refers to the technology your organization uses to support marketing from start to finish. This would be the backbone internally to your omnichannel marketing strategy. From the technology platform you use for your website to the email marketing, SMS, business intelligence, artificial intelligence, chat bots, CRMs, plugins and more. Your marketing stack...
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