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iman@contestfactory.com Publised a post “11 Best Branded Contest Ideas That Drive ROI

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iman@contestfactory.com Publised a post “Instant Win Game for Promotions That Convert

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Lastest Articles

Designing a Successful Marketing Department: Essential Skills for Today’s Landscape

6 min read

In the evolving world of modern business, the marketing department plays a crucial role in driving growth, building brand awareness, and fostering customer engagement. A well-rounded marketing team is more than just a group of individuals; it’s a carefully crafted ecosystem of specialized skills working together toward common goals. To thrive in today’s competitive environment,...

Contest Marketing: See How the Big Brands Win Contest Marketing

7 min read

Contest marketing is quite widespread among big and small brands alike. Offering a reward for your information is more successful than you may have ever considered. There are two particular reasons for this. The first is that contest marketing provides intermittent reinforcement, which has proven to be the most psychologically motivating and addictive. This is...

Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide

3 min read

Extrinsic vs. Intrinsic Motivation in Gamification Marketing: A Short Guide It’s easy to see why so many industries use gamification to market products and services online. This interactive strategy encourages user engagement while communicating vital information. To deploy a successful gamification strategy, you must consider the relationship between extrinsic vs. intrinsic motivation. Marketing specialists created...