CRM software is now at the heart of the success of every growing business, expected to generate more than $80 billion in revenue by 2025.

From marketing automation to improved customer service and sales processes, CRM gives brands endless opportunities to streamline their workflow and provide a more comprehensive and personalized experience for their customers.

Not sure where to start? Here’s everything you need to know about CRMs and how to advance your marketing and sales systems and revolutionize your results.

Improved Sales Team Management & Performance

Companies using CRM showed that 50% of teams using CRM mobile and cloud-based solutions improved their productivity and 65% met or exceeded their sales quotas.

CRM makes it easy for companies to organize contacts, marketing, and sales opportunity information that can be accessed by any team member on the device of their choosing. At the end of the day, your marketing is only as good as your data.

For example, automatic triggers could launch a process tied to new contract creation or alert a particular sales rep in that territory to follow up with the potential customer.

But CRM software does more than just improve team efficiency, it ups the ante on sales performance while cutting the amount of time wasted on mundane tasks.

Focused Targeting & Audience Segmentation

CRM capabilities go far beyond just centralizing data and actions, making it easy for you to translate customer information into meaningful insights to create highly individualized messages for specific target groups. And the more personalized the content is, the more likely you are to see improved rapport, response rates, and revenue.

You have the option to segment your audience by one or a combination of demographics, such as industry, location, age, or even their clothing size. Or, you can follow their entire journey from beginning to end, tracking recent purchases or social media activity, for example- so you can present the perfect content at the perfect time.

CRM also gathers up the information you need to customize your content to grab your customers’ attention, greeting them by name or title and tailoring messaging based on individual data and preferences to officially win them over.

Improved Customer Relations Management

With the growing number of social platforms, staying on top of customer relations can feel impossible. But CRM’s automated customer service features literally do the work for you, allowing you to nurture ongoing relationships and lead the user seamlessly down the path to purchase.

Here are just a few automated responses you can set up to assist your customers:

  • A “thank you” email post-purchase
  • A birthday discount with promo code
  • Welcome email with free content download
  • Notification for abandoned shopping cart
  • Sale alerts for wish list items
  • Post-sale “how-to” or customer satisfaction survey

Predictive Analyses Provide Accurate Insights and Points of Improvement

The analysis capabilities of CRM are yet another priceless feature that lets you know how effective your campaigns are. By compiling feedback and report data, you can quickly hone in on what worked best and what didn’t to guide your future approach and budget strategy.

You can also use predictive analytics to anticipate customer pain points, get an end-to-end view of the sales processes, and uncover opportunity indicators to drive sales in the right direction. It’s like having your own crystal ball, which is a dream come true for marketers.


There is no denying the value CRM holds for businesses, regardless of size, to increase employee productivity and performance, elevate the customers’ experience, spend less, and earn more. As brands continue to optimize their CRM, customers will continue to expect more from their competition (that means you!). The time is now to find the CRM solutions that will best serve your company’s needs and give your audience the purchase experience they deserve.




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