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Contest Factory has been making headlines in Gamification for nearly 2 decades. With multiple patents for UGC promotions, it’s no wonder global Fortune brands partner with the industry leader

In the Spotlight

Contest Factory: The Winning Move for Engaging Campaigns - 2024

Dr. Iman Foroutan, Founder and CEO

Digital marketing’s canvas stretches far beyond crafting bespoke websites, launching social media campaigns and deploying targeted email strategies. While these are essential, brands increasingly recognize the value of gamification in marketing to forge deeper connections with their audiences. Contest Factory, with its 25 years of expertise in full-service custom-designed gamification marketing solutions, is a master in this arena. It is a one-stop resource for brands seeking to amplify their digital presence and connect with audiences through the thrill of prizes, rewards and interactive experiences. Incorporating gamification services is central to the team’s approach in developing robust promotional campaigns. The goal is to enhance engagement and effectiveness across a variety of tasks, including lead generation, brand engagement, social media outreach and live events. From the outset, the team plans how to integrate interactive experiences and prize-focused incentives to not only captivate the audience’s interest but strengthen the overall reach and success of the marketing initiatives. Tactically integrating gamification elements like UGC contests, sweepstakes or animated instant win games, Contest Factory ensures brands capture and retain consumer interest, compelling them to return for more. Beyond that, the agency offers extensive legal services, ensuring clients’ gamified promotions meet all compliance requirements. The team drafts the official rules, while also handling any necessary registration specific to sweepstakes and contests across various U.S. states. This ensures a smooth, legally compliant experience, allowing brands to focus on the strategic aspects of their gamified campaigns. One of Contest Factory’s greatest strengths lies in prize fulfillment. Contests become significantly more engaging when the stakes include not just virtual reward points but real, tangible items—imagine offering an incredible vacation or a brand-new car. Contest Factory manages the sourcing and delivery of any type of prizes on behalf of their clients, ensuring winners are properly verified and all legal complexities, domestic and international, are navigated with precision. “Clients entrust their visions to us, confident in our team’s ability to creatively realize these concepts into an impactful, memorable campaign,” says Dr. Iman Foroutan, founder and CEO. Marking a major milestone for Contest Factory, it has now ventured into exciting new partnerships with mobile game developers to redefine customer engagement. With the increasing number of mobile games entering the market daily, standing out becomes a challenge. Providing a suite of APIs enables mobile game companies to effortlessly integrate sweepstakes and prize features into their games. Contest Factory’s streamlined approach spares developers from the complexities and costs of building their own prize infrastructure, offering a cost-effective and efficient solution that allows them to focus more on game development and less on operational logistics. It doesn’t matter the type of mobile game the clients offer, where they are located globally, or the kind of prizes they wish to have fulfilled. Once a mobile game’s sweepstakes end date arrives in which players had entered, the company’s role is straightforward. Clients send the team a list of participants eligible for prizes via a secure API. From there, Contest Factory takes over the entire process, selects winners, verifies their eligibility, takes care of tax documents for the U.S. players if applicable, purchases the prizes, handles shipping, confirms delivery and then reports to the client. Even with varying client requirements and regulations for managing such operations in different countries, there are no significant challenges.

“Tactically integrating gamification elements like UGC contests, sweepstakes or animated instant win games, Contest Factory ensures brands capture and retain consumer interest, compelling them to return for more”

Contest Factory’s work has resulted in handling awards worth hundreds of thousands of dollars for a major mobile game client over the past two years. An efficient, automated system makes this complex process effortless for the client. A satisfied client confirms, “I wanted to let you know and your team know how much I appreciate them. Contest Factory was the absolute best partner we could have hoped for, and incredibly professional in every regard.” Recently, another major company signed up with Contest Factory. Unlike most others, this new client is based in a different continent. This international expansion highlights the company’s growing recognition among companies worldwide, and the team anticipates that more will follow suit. Harnessing the power of a knowledgeable, experienced and committed team, Contest Factory is poised to be your winning move in the game of customer engagement.

Contest Factory: Changing the Paradigm of Gamified Brand Promotions - 2022

Gamification may sound like just another marketing buzzword, but it has become more than that now: a proven strategy to increase customer loyalty and sales for various businesses. Its popularity is growing exponentially as many companies and brands (from large enterprises to boutique brick-and-mortar stores) realize that gamification can help them attract and engage customers, boosting sales. Helping brands and businesses jump on the gamification bandwagon with its proven gamification software is Contest Factory.

The company’s management and technical teams have over 100 years of cumulative experience in digital media, gamification, marketing strategy development, promotion administration, entertainment, and technology industries. The sheer breadth of knowledge and power of this human capital has contributed to Contest Factory’s multiple U.S. patents for its gamification technology, which is a vital attribute of its solutions portfolio. The company offers gamification platforms and ancillary services like game customization, legally compliant Official Rules, winner verification, and prize fulfillment to position itself as a full service gamification agency.

“As a nimble and boutique gamification service provider, we act as a one-stop shop for clients and help address any gamification-related concerns, from the first to the final step of their journey,” says Dr. Iman Foroutan, Chairman and CEO of Contest Factory. To this extent, Contest Factory offers over 20 gamification products, which can be customized to meet the various use cases of a multitude of clients. These gamification products include User Generated Content (UGC) photos, videos, essay contests, Instant Win Games for trade shows, hashtag contests, and Sweepstakes. Contest Factory also provides moderation and judging services for UGC contests to assist clients in ensuring superior content quality. Included in all Contest Factory products is Viral DNA®, the company’s proprietary success measurement dashboard that provides clients with real-time promotion metrics, including registrations, promotion submissions, votes, and social shares.

The benefits of such all-around support can be best explained through a case study. Recently, Contest Factory assisted a large retail chain with hundreds of stores in the U.S.

The client approached Contest Factory to help them run an impactful promotional event with an international record label. The planned promotion comprised of a contest where customers had to sing a particular song for a chance to win a record deal. Contest Factory designed the entire contest strategy in a way that ensured a significant boost in overall participation. Contest Factory developed the necessary online platform and enhanced user engagement by installing video booths and contest banners within client stores across the country. Once set up, the banners encouraged shoppers at the retail stores to go in the video booth and sing the selected song, similar to performing karaoke. The contest was a massive success, receiving thousands of song submissions within two weeks. But it didn’t end just there. Contest Factory’s moderation team even assessed the submitted content on behalf of the clients and shortlisted the top 20 submissions to make it easier for the client to vet the entries.

“As a nimble and boutique gamification service provider, we act as a one-stop-shop for clients and help address any gamification-related requirements, from the first to the final step of their journey”

With many similar success stories under its belt, Contest Factory is now poised to play a critical role in the future of gamification. The company, in this regard, will soon be launching a self service platform where Contest Factory’s prospective clients can get off-the-shelf, legally compliant, and customizable games for a fraction of the cost and launch the promotion on their websites within minutes. The new platform will allow clients to leverage Contest Factory’s ever growing portfolio of gamified content and achieve tremendous success in their marketing or promotional endeavors. Above all, Contest Factory is perfectly positioned to help clients make the most of retail gamification and stand out as a modern entity.

Contest Factory has incorporated gamification in its latest set of products that use psychological triggers tied to specific marketing objectives.

TUSTIN, CALIF. (PRWEB) JANUARY 17, 2019

Contest Factory is proud to announce 20 new and improved gamification products. These products, combined with Contest Factory’s large menu of professional services, are designed to make a marketer’s job easier by providing an extensive tool set to leverage and deliver legally compliant and viral marketing campaigns that bring buzz, excitement, and extreme engagement.

Each product has been skillfully designed to incorporate gamification that uses psychological triggers tied to specific marketing objectives. You can find out more about our products with our interactive product finder, and learn about our professional services and case studies on our newly redesigned website.

Our large selection of gamification products includes Sweepstakes, Instant Win Games, UGC and Bracket Contests, #Hashtag Promotions, Trade Show games for increasing booth traffic, Contest Engine for brands that run many simultaneous contests, Native Mobile Apps, Consumer/Employee Loyalty products, gamified Training Platforms, and more. All our gamification products are tied to specific marketing objectives to help marketers find the right products to best accomplish their goals. Click any of the links below to see which products make the perfect fit for your desired objectives.

Lead Generation & Brand Awareness
Lead Generation & Brand Engagement
Viral Social Media Reach
Customer Testimonials & Free Content
Live Events
Contests & Auditions
Gamified Consumer & Corporate Education
Consumer/Employee Loyalty & Retention
Enterprise Platforms & APIs

“We’re very excited about launching our new products into the market. With over 18 years of developing buzz-worthy and patent-protected UGC Contests, Sweepstakes, and Instant Win Games for all-size brands and agencies including some of the largest brands in the world, we incorporated all of this experience with gamification research to deliver extremely successful marketing campaigns,” said Founder and Chief Promotion Strategist, Dr. Iman Foroutan.

About Contest Factory

Contest Factory has been delivering engaging, viral, and technologically advanced online marketing solutions and related services for over 18 years. Contest Factory holds multiple US patents protecting its array of UGC gamification products, and by continuous innovation and exceptional customer service continues to be the trusted marketing partner to small and large brands and agencies.

The 10 Most Creative Gamification Solution Providers 2018

Contest Factory’s SpinZone® Trade Show Edition is Designed to Give Marketers a Bold New Opportunity to be the “Talk of the Show” with Prospects Overflowing out of their Booth

Tustin, CA., February 13, 2018 – Contest Factory is proud to announce the release of SpinZone Trade Show Edition. This makes SpinZone Trade Show Edition available not only to marketers but also trade show logistics organizations and venues to offer as a product/service for resale. At its core, SpinZone Trade Show Edition was designed to give marketers a highly engaging platform utilizing gamification tactics to attract prospects to their booth for lead generation. This tool not only attracts prospects but creates a word-of-mouth buzz on the trade show floor, making it a must-see attraction.

SpinZone Trade Show Edition’s animated interface can be displayed on a big-screen TV, laptops, iPad or even mobile phones. When displayed on a big-screen TV, booth visitors use a hand-held USB detonator to spin and win. All design elements are entirely customizable to your brand imagery. A typical process is that booth visitors have their trade show badges scanned for a chance to spin and potentially win. Another scenario would be for the booth staff to get visitors’ business cards before the visitors can walk to the SpinZone game and play. To see the game in action, go here: http://bit.ly/2n6WCoF

Initial product reviews are resoundingly popular with large numbers of qualified leads being obtained from SpinZone Trade Show Edition campaigns.

“A major thank you as the SpinZone Trade Show game was a major success for Hyatt. We had two lines pouring outside our pavilion as everyone wanted a chance to SPIN, the energy was high and incredible…Thank you again!” – Nicole Vaziri, Global Sales Director, Hyatt

“PeopleReady partnered with Contest Factory and utilized their SpinZone attendee engagement tool to help generate brand awareness/booth traffic at the largest Power Generation Trade Show in the world. Over the 3-day-event, 700+ people played our Vespa sweepstakes game, and 100+ people crowded our booth for the grand prize announcement. About 30% of visitors were pre-qualified as leads requiring immediate follow-up from sales. We are expecting at least a 10x first year ROI from the event. Special thanks to the entire Contest Factory team.” – Ron Rice, Director of Marketing, People Ready

SpinZone Trade Show Edition is set to hit trade shows globally in 2018. Whether you resell trade show services or are a trade show marketing and event planner, we have the platform to engage your audience and deliver more qualified leads.

CIO Review. 20 Most Promising Gamification Technology Solutions Providers - 2017

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Contest Factory

In the Spotlight

“As a nimble and boutique gamification service provider, we act as a one-stop-shop for clients and help address any gamification-related requirements, from the first to the final step of their journey”

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