Love it or hate it, search engine optimization (SEO) is hands down the best way to drive traffic to your website, broaden your audience, and increase your sales. The reason it’s the best  is that you OWN this – you are not buying your spot over and over again like you do with advertising. You earn this and keep it with a slick SEO strategy. That’s why you need to travel the SEO road, but how to is where you face challenges, as you may have already. Pinning down the best way to do this can feel like catching an eel.

SEO is indeed a living thing- constantly evolving to meet the latest algorithm requirements of leading search engines (mainly Google). This is why it’s essential to keep revising and strengthening your approach.

And like it or not, you’re probably going to need a little help from your friends…preferably ones with a good amount of influence.

Influencer Marketing: Your SEO Superpower

Influencer marketing has proven to be a SEO superpower, proving its strength in numbers for reaching new audiences and elevating brand credibility.

If you are new to the game, influencer marketing entails partnering with popular social media personalities to promote your brand’s products or services across their social platforms. There are several levels of influencers, from celebrity mega-influencers like Kylie Jenner or even her uber influencer sister Kim Kardashian to smaller but mightier micro-influencers (those who have 100,000 followers or less).

And as it turns out, micro-influencers carry out 90% of successful influencer marketing, primarily because they have earned their followers’ trust and respect based on their level of expertise in a certain niche area.

How Influencer Marketing Works

Influencers Increase Your Visibility & Credibility

The most obvious reason influencer marketing works: they know people, and those people trust them. Add in the power of social media, the potential for spreading the word about your brand is endless.

If you get an influencer to retweet or share your content, you gain access to a whole new set of people eager to share the love. And the bonus increase in revenue can’t be ignored. Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.

Influencers Help Build a Diverse and Strong Link Profile

Influencer marketing can be a gamechanger for building a quality link profile (the quantity and quality of backlinks to your site), which has a major impact on your search engine ranking.
There are a number of ways marketing influencers can help strengthen your link profile. Again, because they have established themselves in their niche, people trust them and are likely to want to share their content, i.e. your links, with others who might benefit.

And to your benefit, your influencer is probably connected with other high-authority sites, so there’s a good chance they will pick up content that links back to you, which Google ranking will also pick up on. See how it works? Kind of like the old high school popularity contest but online and the world is your student body.

The power of influence in action

WordStream created a piece on a trending topic, shared the link on Twitter, and tagged a number of influential journalists. The link was retweeted enough to go viral, eventually receiving an editorial link by the New York Times. As a result, the site received a massive increase in referral links from high-profile domains.

Something to note in the influencer world and backlink value is that newspaper publications, news channels, non-profits, and educational institutes have a high influence link value as opposed to regular brand and retail sites. You can find authority everywhere you look when trying to reverse engineer the Google SEO algo.

Influencers Provide Fresh Unique Content

We’ve said it before, content is king for winning over your audience and improving your search engine ranking. Teaming up with an influencer- whose sole purpose is to produce engaging, shareable content- will give your followers new and compelling material to enjoy while strengthening your credibility in the process.

And, as we’ve just seen, influencers give you a boost by exposing your posts to their followers in spheres you wouldn’t otherwise be able to access. If your influencer convinces their followers to create new content with your company’s branded hashtag and links, your reach gets amplified further, which means your following will too.

Inviting an influencer as a guest blogger to your site is another great way to give your content a fresh look. You can leverage your guest blogger’s influence and impact with a few simple steps:

  • Create a bio for your influencer that matches your target audience’s interests
  • Include links to their site and social media pages
  • Build it up on your social media posts and include their handles
  • Repurpose content for future posts, always including their handles

How to win over your Marketing Influencer

If working with influencers sounds too good to be true, it’s not. But first you have to find one who wants to work with you. You’ll want to spend some time researching them to make sure they are a good fit for your brand. You’ll also want to present them with a partnership that benefits both of you, not just your brand.  And you will most likely have to court them for a bit- share their content or mention them in yours.

And yes, your new relationship will most likely cost you. But if you find a person who resonates with your vision and target customer, the rewards will be sweet…

The 2019 Influencer Marketing Hub Survey revealed that businesses are making
$5.20 for every $1 spent on influencer marketing.


If you’re feeling stuck with getting your brand on the map, it’s time for action. And the right social influencer could be the superpower you need to take your ranking, following, and revenue leaps and bounds beyond what you ever thought was possible.


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