Case study

University of Chicago Booth School of Business MBA Questionnaire

Quick Facts

Industry

Education & Training

Capabilities

Custom Development, Surveys, Lead Generation

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Case study

From objective to outcome.

Purpose

The University of Chicago Booth School of Business wanted to provide prospective MBA students with a more engaging and personalized way to learn about Chicago Booth and determine which of its MBA programs might best fit their goals and interests. Chicago Booth approached Contest Factory to design and develop an interactive questionnaire that could be incorporated into its admissions website while also helping the school generate new prospective applicant leads.

Plan

Chicago Booth planned to offer prospective students an online questionnaire that would guide each user through a series of questions about their interests, preferences, and MBA goals. Rather than presenting every visitor with the same questions and information, the questionnaire would use branching logic so that the questions presented to each prospect could change based on their previous answers. At the completion of the questionnaire, each prospect would receive customized results designed to help them better understand Chicago Booth and identify the MBA program that could be the best fit for them.

Solution

Contest Factory worked closely with Chicago Booth to develop and launch a customized questionnaire integrated into the school’s admissions website. Contest Factory implemented branching question functionality that dynamically guided prospects through different paths based on the answers they provided. Once a prospect completed the questionnaire, the system generated customized results tailored to that individual’s responses. This gave prospective students a more relevant and personalized experience while providing Chicago Booth with an innovative tool for educating prospective applicants about its MBA offerings and converting website visitors into applicant leads.

Results

Chicago Booth considered the questionnaire a great success. The personalized experience helped prospective students explore the school and its MBA programs while contributing to increased MBA applicant leads year over year. Chicago Booth’s Director of Admissions Marketing, Kate Spencer, described the partnership: “Working with Contest Factory has been a wonderful experience; the team is attentive and on top of all our needs resulting in the perfect custom solution on time and on budget. Thanks to Contest Factory’s innovative approach, we have increased our MBA applicant leads year over year.” Kate Spencer Director, Admissions Marketing University of Chicago Booth School of Business

Case study

In the client’s words.

“

Working with Contest Factory has been a wonderful experience; the team is attentive and on top of all our needs resulting in the perfect custom solution on time and on budget. Thanks to Contest Factory’s innovative approach, we have increased our MBA applicant leads year over year.

Kate Spencer

Director, Admissions, Marketing

University of Chicago Booth School of Business

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