Case study

The Long Drink Company Birdie House Golf Sweepstakes

The Long Drink Company partnered with Birdie House on an embedded sweepstakes offering a golf-retreat grand prize for a winner and up to seven guests.

Quick Facts

Industry

Capabilities

Sweepstakes, Custom Development, Winner Verification, Travel & Experience Management

Case study

From objective to outcome.

Purpose

The Long Drink Company came to Contest Factory looking to launch a sweepstakes in partnership with Birdie House that would give consumers the chance to win a memorable golf getaway. The promotion was designed to drive engagement on The Long Drink Company’s website while offering participants a compelling grand prize experience centered around travel, golf, and the Long Drink brand. The grand prize would include roundtrip travel for the winner and up to seven guests to one of Birdie House’s golf retreats around the country, where the group would have the opportunity to enjoy a round of golf together.

Plan

Contest Factory worked with The Long Drink Company to create a sweepstakes experience that could be seamlessly incorporated into the company’s existing website. Visitors would be able to enter the promotion directly through the Long Drink website, return each day for additional entries, and share the sweepstakes through social media. To create a consistent user experience, Contest Factory planned the promotion as an embedded sweepstakes site that would operate within The Long Drink Company’s website while Contest Factory managed the promotional technology and administration behind the scenes.

Solution

Contest Factory designed, developed, and launched the sweepstakes site as an iframe integrated directly into The Long Drink Company’s website. Consumers visiting the site experienced the promotion as part of the existing Long Drink digital experience and could easily enter the sweepstakes each day and share the promotion through social media. Contest Factory also administered the promotion from beginning to end. Following the conclusion of the sweepstakes, Contest Factory selected and contacted the winners, secured the required affidavits of eligibility, and handled applicable grand prize winner tax documentation. Beyond traditional sweepstakes administration, Contest Factory managed the logistics associated with fulfilling the travel experience. The team coordinated directly with the grand prize winner, the travel agent, and the Birdie House team to schedule and book the winner’s golf retreat, helping ensure a smooth fulfillment process for everyone involved.

Results

The promotion provided The Long Drink Company with a fully integrated sweepstakes experience that combined digital engagement with a highly desirable experiential grand prize. By managing the promotional website, sweepstakes administration, winner verification, tax documentation, and travel coordination, Contest Factory provided an end-to-end solution that allowed The Long Drink Company and Birdie House to focus on delivering a memorable branded experience to the grand prize winner and their guests.

Case study

In the client’s words.

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