Contest Factory designed and launched two parallel promotional experiences: one for existing Straight Talk Rewards members and another for prospective customers referred to the promotion. The dual-sweepstakes structure allowed Straight Talk to engage each audience differently while connecting both experiences through the Refer a Friend program.
Contest Factory administered the promotion from beginning to end, including management of the Instant Win Game and both sweepstakes. The promotion combined referral marketing, interactive gaming, prize incentives, and product education to give current members a reason to share Straight Talk with their networks while introducing prospective customers to the potential benefits of switching their wireless service.
Contest Factory also managed the grand prize process on Verizon’s behalf. This included notifying the selected grand prize winner, collecting the required signed affidavit and eligibility documentation, handling applicable tax filings, and administering the winner’s opportunity to play for the $100,000 grand prize, with a Samsung Note 10 smartphone guaranteed as the prize.
The Straight Talk Refer a Friend Promotion provided Verizon with a comprehensive way to support customer acquisition and rewards-program engagement through a single integrated campaign. Existing members were incentivized to refer friends and family while prospective customers were introduced to Straight Talk through an interactive promotional experience.
By developing and administering the dual sweepstakes, Instant Win Game, referral mechanics, and grand prize fulfillment process, Contest Factory delivered an end-to-end promotional solution that allowed Straight Talk to engage both current and potential rewards members within the same campaign.
