Contest Factory designed, developed, and launched the Shelter Challenge website using its contest engine platform. The system integrated Greater Good’s nationwide animal-shelter directory directly into the site, allowing shelters to participate in campaigns and giving the public an easy way to find and vote for the organizations they wanted to support. Through its own back-end dashboard, the Greater Good team could easily create, configure, and manage contests without rebuilding the site for each new campaign. The platform also gave Greater Good the ability to house official rules within the website and administer multiple promotions through one connected system. This self-service approach provided the flexibility Greater Good needed to run new Shelter Challenge campaigns efficiently while maintaining a consistent experience for shelters and voters.
The Shelter Challenge website was a success and became a long-term platform for Greater Good’s promotional programs. Greater Good used the site to run dozens of contest and sweepstakes campaigns, engage supporters across the country, and award thousands of dollars in prizes to deserving animal shelters. Contest Factory’s contest engine gave Greater Good a scalable, easy-to-manage system that helped turn public participation into meaningful support for animal-welfare organizations nationwide.
