To meet SanDisk’s desire of an interactive promotion Contest Factory proposed SpinZone, an instant win game in addition to sweepstakes. Each time an entrant registered with a new promo code they received 5 spins in the SpinZone game and had the option to receive more 5 spin plays by answering a 5 survey questions. Entrants can use all their spin plays at once or accumulate them and play later throughout the year long promotion.
A digital promo code delivery system was also implemented to cater to entrants who entered via Alternate Method of Entry. Contest Factory was also tasked with fulfillment of almost 10,000 prizes which were digitally managed by proprietary fulfillment system. Because the prizes were enticing and of high value Contest Factory implemented a multi-level fraud detection system to prohibit anyone outside of the US from entering and anyone from within from gaming the promotion namely by sweepers, gamers, bots and other elments. Fraud detection also enabled disqualified entrants’ prizes to be reseeded randomly back into the prize pool.
To monitor the promotion’s effectiveness, Contest Factory’s Viral DNA® analytics dashboard provided SanDisk with real-time site activity data on user registrations, instant wins, prize balances and more.
SanDisk 25th Anniversary Sweepstakes & Instant Win Game promotion was a tremendous success. In fact it was the most successful promotion in SanDisk’s history according to Ken Hutton, Senior Channel Marketing Manager. He is what Ken had to say:
“For the record…
After much deliberation internally at SanDisk as we prepare the close of this program there is a unanimous opinion that this has been a fantastic experience working with you guys.
For a program running this long and with 200k registrations we literally have had no issues worth worrying about. Our technical support team at the peak has had no more than 5 calls in a week and nearly every call was due to Spam folders. You guys were flawless following up on all concerns promptly. We only had 1 trouble maker and he was fraudulent.
Our special WalMart support line received exactly…wait for it…zero calls in one year.
Lets finish strong and close this out without issue so we can tie a bow around the most successful channel-wide program we have ever had at SanDisk!”
