Shaw Media wanted to relaunch their Pro Football Weekly news publication by celebrating the best 50 football players of the last 50 years. Along with selecting the best 50 players themselves, Shaw Media also wanted to drive the public towards their relaunched Pro Football Weekly website and encourage the public to submit their own personal team of the best 50 players of the last 50 years.
Contest Factory and Shaw Media decided together to run a User-Generated-Content (UGC) sweepstakes called the Pro Football Weekly Team for the Ages Sweepstakes. During the sweepstakes, users would be able to go to the Pro Football Weekly site and select for themselves the top 50 players to make their own Team for the Ages. Each time a player was selected for a team, it would count as one vote for that player to be selected as part of Pro Football Weekly’s own Team for the Ages, making it a competition for the public to sign up and support their favorite players. Daily and weekly winners were also randomly selected throughout the promotion to win prizes such as embroidered hats and jackets. At the end of the promotion period, three winners would be randomly selected to win a tail gate prize package, two winners would be randomly selected to win $2,500 cash prizes, and one grand prize would be randomly selected for win a trip to the 2019 Big Game in Atlanta.
