Contest Factory developed and launched the complete Voodoo Ranger Pint Size Film Festival contest site and administered the promotion from beginning to end.
In addition to managing the contest technology, Contest Factory handled several important operational components of the campaign. The team packaged and shipped Voodoo Ranger action figures to participants on behalf of the client, moderated all video submissions received, and provided the independent judges responsible for reviewing and scoring entries to determine the finalists.
After the finalist round opened for public voting and the winners were selected, Contest Factory also managed winner notification and secured the required signed affidavits of eligibility from the winners.
By combining contest technology, UGC moderation, judging administration, physical product fulfillment, public voting, and winner verification, Contest Factory provided New Belgium Brewing and Fact & Fiction with a comprehensive solution for managing the promotion.
The Voodoo Ranger Pint Size Film Festival gave New Belgium Brewing an innovative way to encourage consumers to create and share original branded content while extending the personality of the Voodoo Ranger brand into film and entertainment.
The campaign successfully brought together user-generated content, physical product fulfillment, expert judging, public voting, and the added visibility of an Adult Swim collaboration. Contest Factory’s end-to-end administration allowed New Belgium Brewing and Fact & Fiction to execute a complex national UGC promotion while providing participants with an engaging and highly creative brand experience.
