Contest Factory designed, developed, and launched the Pinwheel of Perks Sweepstakes, creating an interactive experience that gave Puritan’s Perks members an entertaining way to engage with the loyalty program while competing for valuable prizes.
Contest Factory also administered the Instant Win Game throughout the promotional period, managing the promotion and supporting the prize process from start to finish. Following the grand prize drawing, Contest Factory handled the fulfillment of the $5,000 prize on Nature’s Bounty’s behalf, including winner communications, required affidavits, eligibility documentation, and applicable tax filings.
By managing both the promotional technology and the administrative requirements associated with prize fulfillment, Contest Factory provided Nature’s Bounty with an end-to-end solution for the campaign.
The Pinwheel of Perks Sweepstakes successfully gave Nature’s Bounty a new way to reward and engage members of its Puritan’s Perks loyalty program while creating additional excitement around the Puritan’s Pride brand.
The promotion was considered a success by Nature’s Bounty, and the company looks forward to working with Contest Factory again on future promotional programs.
