Case study

Hyatt SpinZone TSE 2015

A SpinZone® Instant Win Game that helped Hyatt attract attendees, collect email leads, and generate social participation at the 2015 Signature Travel Network Trade Show.

Quick Facts

Industry

Hospitality & Travel

Capabilities

Instant Win, Event Activation, Lead Generation

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Case study

From objective to outcome.

Purpose

Hyatt was attending the 2015 Signature Travel Network Tradeshow, and it wanted to have a fun way to draw more attendees to its tradeshow booth, gather email leads and expand Hyatt’s brand awareness on social media.

Plan

The plan was to run an Instant Win Game (IWG) promotion during the Tradeshow show floor hours. Attendees who visited Hyatt’s booth would be asked to provide their email address, and share their visit to Hyatt’s booth on social media. Once that was done, attendees would be able to play the IWG game at Hyatt’s booth for a chance to win a range of great prizes such as iPads, GoPros, and Hyatt Resort certificates.

Solution

Contest Factory designed and implemented the IWG promotion for Hyatt using Contest Factory’s SpinZone platform. Contest Factory provided Hyatt with a SpinZone IWG site they could access on their laptop and display on the big TV screens at its booth. At Hyatt’s booth, attendees would first take a picture with the Hyatt representative and upload the photo onto one of their social media sites with the hashtag #InAHyattWorldGame. Attendees then were given chance to spin the slots in Hyatt’s SpinZone game using detonator buttons provided by Contest Factory.

Results

The SpinZone IWG promotion was an astounding success for Hyatt. Hyatt experienced so much activity at its booth that its representatives had two lines of attendees stretching across the showfloor eagerly wanting to play Hyatt’s SpinZone IWG. Hyatt were delighted at their results from the event and has come back several times to work with Contest Factory on its campaigns. Read more on SpinZone’s success courtesy of Hyatt’s Global Sales Director:

Case study

In the client’s words.

“

A major thank you as the SpinZone Tradeshow game was a huge success for Hyatt. We had two lines pouring outside of our pavilion as everyone wanted a chance to SPIN, the energy was high and incredible… Thank you again!

Nicole Vaziri

Global Sales Director

Hyatt

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