Case study

MVNP First Hawaiian Bank’s My Milestones Sweepstakes

See how Contest Factory supported MVNP in making First Hawaiian Bank’s My Milestones Sweepstakes a success.

Quick Facts

Industry

Financial Services

Capabilities

UGC / Photo & Video Contests, Sweepstakes, Moderation

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Case study

From objective to outcome.

Purpose

MVNP’s client, First Hawaiian Bank (FHB), wanted to increase its brand awareness and social following on Facebook on the Hawaiian islands.

Plan

The plan was to run a month long User-Generated Content (UGC) sweepstakes called the My Milestones Sweepstakes. During the sweepstakes, Hawaiians would go visit FHB’s site or Facebook page and submit an image of their tip on fulfilling financial milestones. The tips would be shared to the public on FHB’s site and Facebook page, and each week one winner would be selected to win a $250 prize. At the end of the sweepstakes, one grand prize winner would win $1,000.

Solution

Contest Factory designed and implemented a UGC sweepstakes platform able to run simultaneously on FHB’s site as well as its Facebook page. Before users could enter into the sweepstakes via Facebook, they were invited to like FHB’s Facebook page before proceeding further. Users would register for the promotion, and then would upload an related image of their money-saving tip. Each user’s submission would be moderated by MVNP’s moderation team before the submission would be approved for public display and the user entered into the sweepstakes. All approved entries and tips were shared to the public on the site’s gallery page, and the weekly sweepstakes winners were announced on the winner’s page of the site and on FHB’s Facebook page.

Results

The sweepstakes was a resounding success for FHB and MVNP. FHB increased its number of followers on Facebook, and increased its brand awareness across the Hawaiian islands. MVNP were very happy with Contest Factory’s time and dedication to the project and has come back to Contest Factory with additional campaigns. We are looking to working again with MVNP on all their future campaigns.

Case study

In the client’s words.

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End-to-end promotional marketing solutions that bring strategy, creative, technology, compliance, administration, and fulfillment together.

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